Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The fintech boom is continuing in India and many people are taking advantage of the growing ubiquity of accessible tech to upskill their financial know-how. Opportunities await brands that can use the disruptive power of tech to personalise and simplify often exclusionary financial products.

How have vulnerable individuals been affected by the digitisation of banking? Will NFTs become a new type of commerce? How can people level up their retirement savings? In this part of the 2022 Expert Outlook, we speak to three experts about how people are seeking more agency over their finances.

After over a year of flux and risk, Indian Gen Zers are turning their back on love in favour of taking control of their financial wellbeing. During the pandemic, dating has been tougher – or even illegal depending upon social restrictions in place – and Gen Zers’ focus has shifted elsewhere.

To make managing their money easier for Americans, the Dave app links with existing bank accounts and aims to keep people in the black by notifying them when they’re about to go into overdraft. It also breaks down anticipated ingoings and outgoings, giving users an easy way to budget.