In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Challenging gendered expectations, Chinese male celebrities are opting for womenswear and driving a new genderless-chic movement. Despite the government's push for conservative values, gender norms are being challenged in China, and brands have the opportunity to be savvy allies in a new ecosystem.

From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Gen Z and Y shoppers – who tend to prioritize personal style, sustainability, and inclusivity over traditional status markers – aren’t following in the footsteps of traditional jewelry buyers. How are new brands appealing to these cohorts’ sensibilities, and how can legacy brands adapt accordingly?