Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

A growing intrigue in diverse cultures is a priority for YouTube, demonstrated in a video series that celebrates talent in the MENA region. As young people feel drawn to experiences for cultural exchange, platforms such as YouTube are facilitating the discovery of international talent.

Despite prevailing narratives, myths, and stereotypes about techno and electronic music, Black artists and audiences are working to unearth and reclaim its Black roots, and pave the way for its future. What can brands do to uplift Black creativity across music, fashion, art, photography, and film?

As discourse around cultural diversity continues to prevail in media and entertainment spaces, Latinx audiences are expecting a greater breadth of representation. For brands looking to make a positive impact, diversity remains key and it can have wide-reaching positive impacts on society.

Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?