From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

London-born brand Corteiz has demonstrated that streetwear still resonates with its core audience in spite of mainstream adoption with its ‘Great Bolo Exchange'. Despite metaverse hype, community-led IRL marketing initiatives can still go a long way when authentically executed.

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?