Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

People want their identities to be reflected in mainstream culture

Collective Equity

Caio Barros is a creative strategist and researcher from Rio de Janeiro with expertise in lifestyle brands and the cultural impact of creators. He's the founder and creative director of ZEIT Agency, an innovative creative services provider specialising in fashion and lifestyle trends.

Brazil

Media and Entertainment

Citizenship

Community and grassroots

Redes da Maré

Interview with Caio Barros conducted by the author

Agência Brasil

ANDI

The Guardian

Folha de São Paulo

Brazilian creator Raphael Vicente challenges misconceptions surrounding life in Brazil’s favelas by showcasing their rich and diverse culture. With millions of followers on social media, Vicente promotes representation and inclusivity through skits, social media trends, and dance choreography.