YVMIN: adventurous jewellery for China’s Gen Z
YVMIN: adventurous jewellery for China’s Gen Z

Gen Zers in China have become discerning fashion shoppers who are increasingly drawn to niche jewellery options that express a nuanced sense of style. Beijing-based jewellery brand YVMIN is thriving in this context, creating avant-garde designs that push the boundaries of what accessories can be.