Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Jason Thomson is the head of medical at personalised subscription-based skincare service Skin + Me. He is a practising dermatologist with a master’s degree in genomic medicine and is currently studying for his PhD. Skin + Me was established by founder James Mishreki in 2018 after he noticed people were getting frustrated trying to work out how to address their specific skin concerns, and Thomson has been working for the brand since 2020.

United Kingdom

Skincare

NHS Digital

Moneyfarm

EU-Startups

The Times

National Psoriasis Foundation

McKinsey & Company

Interview with Jason Thomson conducted by the author

GlobeNewswire

Canvas8

Skincare consumers are more educated than ever, and they expect reasonably priced products with ingredients relevant to their specific needs. Subscription-based skincare company Skin + Me provides custom advice from expert dermatologists that’s designed to adapt as your skin changes.