Abbi Henderson is a journalist, editor, and social media manager specialising in health, fitness, and women’s sport. She writes for titles including 

People are looking for belonging in exclusivity 

Insider Status

People are constructing meaningful collectives 

World Builders

, an international beauty and fashion branding strategy and content marketing consultancy. Her 16-year career has been marked by experience with global powerhouses from LVMH to iconic brand strategy consultancies, including Landor and Interbrand. Now at Beautiful Sparks, she helps fast-growing, digitally-native brands get on the path to becoming household names through brand strategy, messaging, visual identity, content storytelling, and digital community-building campaigns.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United Kingdom

Physical health

Clothing, footwear, and accessories

Strava

Interview with Effie Asafu-Adjaye conducted by the author

Direct Commerce

Internet Retailing

Statista

TSC London Marathon

Sport England

The Guardian

Pandemic wardrobes may seem like a thing of the past, but certain trends that have taken over in recent years continue to permeate fashion. Capitalising on the athleisure and streetwear vibe shift, UVU club designs clothing for fitness fanatics seeking insider status within a wellness community.