Bailey Bellingy is a behavioural analyst at Canvas8. After completing a BSc in social sciences, she joined the world of cultural insights. Throughout her degree, Bailey gained experience across social research methods, focusing on sociology, gender, and race studies. With experience on a range of qualitative projects, her practice focuses on incorporating diverse narratives. Outside of Canvas8, she can be found stocking up on Glossier or browsing Jane’s Patisserie for recipes.


In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Christine Obute Otigba is a retired celebrity chef, lifestyle curator, brand storyteller & talent manager. She is the host of Jollof Face Off as well as the curator of South Social Brunch, one of Nigeria’s most popular brunch events. She works with a large clientele in curating an ideal lifestyle for brands that makes them attractive to both their investors and their target audience. She is referred to as ‘the plug’, because if you have an idea she knows exactly what to do to bring it to life and get the right people on board. She is well sought after in the hospitality and entertainment industry, and her current success has led to her consulting for tech companies on sustainable growth.

United Kingdom

Snacks and desserts

Vice Insights

Financial Times

Interview with Christine Obute Otigba conducted by the author

Good Housekeeping

Middleby UK

Waitrose

Wales Online

Hot Dinners

PR Newswire

Kantar

T. Hasegawa

SWNS Digital

McKinsey & Company

Fashionista

Amid a push for globalised food and drink experiences, CHIKA’s Foods is bringing African flavours to the snacking market. Preserving a strong sense of cultural heritage while giving back to the girls of African communities, CHIKA’s combines a desire for new tastes with meaningful action.