Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, 

People are cashing in on their personal brands 

Generation Sell

Lorelei Marfil is a freelance fashion editor based in London. She has held editorial titles at 

 and Cargo and has had her work published in CNN, The Independent, 

, and more. Marfil has studied at the London College of Fashion, Yale, and Columbia and is a board member of the American Association of Correspondents in London. She’s well respected in the industry and has interviewed various personalities, including Mila Kunis, Elle MacPherson, Cara Delevingne, and Serena and Venus Williams.

Gen Z (born 1997-2010)

Global

United Kingdom

TV, film, and social media video

Media and Entertainment

Vogue Business

Digital Content Next

Glossy

Glamour

Interview with Lorelei Marfil conducted by the author

Ipsos

Newslab

Today

Teen Vogue

Creative Review

YPulse

Meta Foresight

Voxburner

After Sabrina Bahsoon, aka Tube Girl, went viral on TikTok while dancing on the London Underground, she became an internet sensation and a hot ticket for brands wanting to connect with Gen Z. How has her unfiltered form of self-expression empowered Zers through self-love and community building?