Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as 

 and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Dr. Charlotte Webb is an advocate for equitable technologies. She is a co-founder of Feminist Internet, and Director of Other Agents Consulting, which aims to support organisations to undertake digital transformation with integrity.

United States

Technology

Statista

Medium

Inflection AI

Business Insider

CNBC

Business Wire

Wired

Eleven Forum

The New York Times

Ipsos

Marketing Charts

Digital Information World

Pew Research Center

Zendesk

The Conference Board

Pi is a personal assistant app humanizing artificial intelligence. By focusing on developing AI systems that understand and adapt to human emotions, preferences, and values, Pi is bridging the gap between machines and people. How can this approach enhance the user experience and build trust?