Katie Rosseinsky is a freelance arts and lifestyle journalist based in Liverpool. She writes for publications like The Independent, 

, covering everything from period dramas to the politics of hen do Whatsapp groups.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Generation Sell

Lucy Morris is a creative strategist at influencer marketing agency REDPILL, which creates partnerships between brands and leading social influencers. She was previously Executive Editor at SEEN Connects and has worked for ASOS and publications such as 

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United Kingdom

Media and Entertainment

TV, film, and social media video

Metro

Interview with Lucy Morris conducted by the author

BuzzFeed

The Independent

The Washington Post

Complex

Financial Times

Asendia

Statista

We Are Social

Refinery29

YPulse

Voxburner

Evening Standard

TikTok

The Sun

Oracle

Amelia Dimoldenberg is the Gen Y talent behind the viral YouTube series 

. Its popularity and cultural prominence have helped her land high-profile gigs interviewing A-listers, and her success lies in the power of authenticity and awkward humour to captivate digital audiences.