Chloe Gray is a freelance journalist whose work focuses on demystifying women’s health and fitness. She is also the founder of Gray’s Anatomy, a newsletter about bodies, and a qualified fitness instructor.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Ben Parker is head coach and co-founder at Runna. He has over six years of experience as a professional running coach, helping everyone from beginner runners to elite athletes. Parker is also a certified England Athletics Coach, Ironman coach, personal trainer, and pilates instructor.

United Kingdom

Health and Fitness

Physical health

Runner’s World

Strava

RunRepeat

International Journal of Environmental Research and Public Health

Metro

Red Bull

Men’s Health

Ofcom

Interview with Ben Parker conducted by the author

McKinsey and Company

BMC Public Health

Peloton

As Britons increasingly turn to digital platforms for health advice, coaching app Runna has entered the fray to help people reach their fitness goals. By providing affordable and personalised programmes, workouts, and nutrition tips, it's encouraging ambitious runners to rack up the miles.