Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Anna Butterworth is a femtech pioneer with over ten years of industry expertise. Since working at Elvie, she has branched out to create the world’s first femtech-focused trend forecasting and creative agency, Ultra Violet, which combines industry knowledge, contacts, and experience to provide insightful and accurate forecasts within the field. Butterworth writes the FemTech Futures & Future Female Consumer series, the only trend forecasts looking exclusively at women's health innovation and what the future consumer wants. She's also a mentor and advisor to femtech-focused accelerators Femtech Lab, Tech4Eva, and Station F, coaching numerous start-ups on their launch communications strategy.

Rhiannon Jones is a creative and strategic futures specialist. She has honed her ability to interpret trends into detailed implications quickly and accurately, shaping strategies for start-ups and global brands across FMCG, hospitality, fashion, tech, and healthcare industries. Along with femtech veteran Anna Butterworth, Jones founded Ultra Violet Futures, the first and only future forecasting agency specialising in femtech and women's and marginalised health innovation.

United Kingdom

Health and Fitness

Sexual health

Ipsos

Benenden Health

Interview with Rhiannon Jones conducted by the author

Ferly

Interview with Anna Butterworth conducted by the author

Twilio

Salsify

RCOT

UK-based app Ferly is aiming to help heal those with a negative sexual history through its unique in-app therapy. Its erotica, workshops, and discussions around sexual desire and wellbeing are helping Britons battle pleasure stigma while tackling sexual taboos.