The pandemic, the Trump presidency, and lingering anxieties associated with globalization have ignited a realignment on the American Right. But how exactly are economic and cultural shifts reshaping the Republican Party? What do these voters value, and how can brands speak to their concerns?

In America’s divided political landscape, women’s issues have come to the fore in recent years. Yet for conservative women and their central organizing group, The National Federation of Republican Women, political views and consumer trends are often expressed and formed along partisan lines.

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?

Young Americans have long voted with their spending power, but as the status quo for Gen Zers and Yers continues to feel underwhelming, there’s been a rise in left-wing media platforms that advocate for alternative visions for the future. So, what can news providers learn from this shift?

While coherent brand identities are seen as an achievement for strategists, diversifying societies challenge this narrative. Canvas8 spoke to Dr. Maria Rodas about how tapping into cognitive flexibility and inviting people to connect with contradictions can help engage bicultural audiences.

Amazon has offered to reimburse employees traveling for abortions. As the gap between state laws and personal beliefs widens, companies are helping employees access care amid advancing anti-abortion laws around the US – prioritizing employee health despite political and fiscal costs.

Real estate data reveals a widening political chasm in the US as people are increasingly migrating to areas that align with their political beliefs. But as concentrated groups of like-minded people tend to become more extreme over time, this emphasizes the importance of diverse communities.

People have high expectations of brands, with one bad experience enough for some to make a switch. But research suggests that a tactful apology can win back business. Canvas8 spoke to Dr. Subimal Chatterjee about how different ways of saying ‘sorry’ can inspire forgiveness in particular mindsets.

Americans may be less inclined to attend religious services than in the past, but faith is still a core part of everyday life. How are churches adapting their spaces and outreach efforts to stay relevant to Gen Yers and Zers? And how are young worshipers combining their social and spiritual values?