Netflix's foray into original programming didn't just reinforce a trend of 'binge watching' by making entire TV seasons available all at once – it's also triggered viewers to come up with ways of rethinking and editing its content.

Online platform Imgur is rapidly evolving from a simple image host to a huge and highly sociable user community – and brands are taking notice. But how will Imgurians respond to brands engaging with them on their own turf?

With a lighthearted tone that appeals to Millennials looking for a bit of light relief – and something funny to share on Facebook – BuzzFeed has nailed a formula that's got everyone talking.

The internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?