In a country where e-commerce is widely considered a non-starter, Flipkart has revolutionised Indian online retail with its simple execution and broad product range. But has it really changed the inherently wary attitude of Indian consumers?

India was once a cash economy governed by middle-class values. If you didn’t have it, you didn’t spend it. Thanks to credit cards and a young generation that expect the finest things in life, India has a debt problem. But what opportunities can ‘putting it on credit’ bring?

In India, everyone delivers. From sweets to stationery to ice cream to medicine, there isn’t a market that's not ripe for home delivery. But in a country that's long been a fan of direct-to-your-door, online shopping is only one part of the story.

Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.