Hearing loss is one of the most common health problems in the developing world, but it’s highly preventable if diagnosed soon enough. Access to medical equipment is often a problem - but Medtronix uses mobiles to diagnose patients in the most underserved areas of rural India.

The Western trend for not using shampoo to increase the cleanliness of hair is becoming more popular in India, due to the movement's celebrity following. But if ‘No Poo’ is catching on, then why do shampoo sales continue to rise by 14% every year?

Many Indians self-medicate: access to OTC drugs is easy and chemists are seen as surrogate doctors. However, hyperawareness of health and increasing concerns around disease is leading many to seek out a more holistic approach.

Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.

Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.

From Assam to Darjeeling, India has long been associated with tea drinking. But while the tea category has stopped growing, green tea is bucking the trend. Fuelled by health-conscious Indians, demand for green tea is growing at 60% year-on-year.

Menstruation is not spoken about in India, and a lack of information is putting over 300 million women at risk. A campaign by feminine hygiene brand Whisper encourages women to talk about their periods, and rewards them for doing so.

Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.