Have stags really grown up? Why is having a hot dog at the game no longer cutting the mustard? How are sports venues plugging in, and why do hotels need to lay on more than just silver service?
How will we be spending our spare time in 2015? Will we be cocooning at home or trekking across town to discover the latest pop-up? How will the experience of attending a festival change and why is digital a danger to the leisure sector?
While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?
Levi’s Stadium: the way Gen Z want to watch live sport
case study·
6 Oct 2014
Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?
Clubs and pubs in the UK are closing, and young people are drinking less than ever. A lack of money, advances in technology and a need for exclusivity have changed the party scene. But has staying in really become the new going out?