You can’t move for being told how to be happy. It’s a choice, claims Coca-Cola in its Choose Happiness campaign. It’s the truth, croons Pharrell in Happy. We can redesign our lives to achieve it, says Paul Dolan in Happiness by Design. But what does ‘being happy’ mean, and how do we achieve it?
Emmajo Read is a writer and copywriter based in London. She has a bachelor’s degree Sociology and a master’s in Cultural and Critical Studies. For Canvas8, she’s written about everything from sex and solitude to pet parents and veganism. She’s also written for Protein and DJ Magazine.