Selfies ruin trips to galleries, interrupt nights out, and feed an unhealthy preoccupation with looks. But they’re also being used to champion the individual and non-mainstream beauty. As brands launch selfie campaigns, can they engage audiences in a way that’s helpful, not harmful?
Emmajo Read is a writer and copywriter based in London. She has a bachelor’s degree Sociology and a master’s in Cultural and Critical Studies. For Canvas8, she’s written about everything from sex and solitude to pet parents and veganism. She’s also written for Protein and DJ Magazine.