Should appliances be doing the weekly shop? How are changing family dynamics affecting boundaries and relationships? Why are more women chosing to be childfree? And has the world really reached ‘peak curtains’?
Buying furniture can be stressful as you never really know how it’ll look until it’s in your house. Warsaw-based Tylko wants to change that, letting shoppers customise style and dimensions before visualising a piece of furniture at home using AR. Can this approach get armchairs rocking?
The Samurai Carpenter: YouTube videos for aspiring DIYers
case study·
30 Sep 2015
Everyone is now a ‘Google Handyman’. With nearly 680,000 YouTube channels dedicated to DIY videos, the information needed to fix thousands of household problems is just a click away. The Samurai Carpenter is helping people engage with woodwork, but what's behind its appeal?
Poppy: thoughtful appliances that restock themselves
case study·
23 Sep 2015
It’s 8am and you’re late for work. You rush into the kitchen for a bowl of cereal only to find you’ve run out of milk. At that moment the doorbell rings. It’s a delivery of groceries that you didn’t order, including a carton of milk. That’s the future according to Poppy and Amazon Dash.
People are still confused by their energy bills, and with the ‘Big Six’ scoring 50% or less for customer satisfaction, there’s a distrust around the energy industry. Tempus promises to lower bills by managing your appliances, but will people allow an energy company to control their dishwasher?
In the ten years since the term ‘tween’ was coined, 8- to 12-year-olds have come to control an estimated $43 billion in spending power. But the latest generation are different, having never lived without social media. How should brands target this delicate age group? And how soon is too soon?
How the role of grandma and grandpa is changing in the US
report·
26 Oct 2015
Today’s Boomer grandparents have a historically unique role in families and as consumers. Lori Bitter presents findings from her new book,The Grandparent Economy, that reveal how they’re changing spending patterns, adapting to new tech, and sparking a return to multi-generational households.
Want to be part of an evolved and envied elite that’s highly educated, successful, prosperous and enjoying great sex? Simple – don’t have kids. Birth rates amongst 20-something Americans are at their lowest ever and the ‘childfree by choice’ demographic is wealthier, healthier and happier. But why?
PANKs: the women nurturing nieces and nephews instead of having kids
case study·
16 Nov 2015
In the US, 47% of women of childbearing age are childless. Reports suggest these women are ‘wealthier, healthier and happier’ than mothers. But while this may be true, another group of non-mums are identifying as PANKs; Professional Aunts, No Kids. So who’s joining the ranks of the PANKs?