Have nannies been replaced by Netflix? Why don’t people want to read the papers? How is a hatred for ads affecting our screen time? And what’s driving fans to become patrons?
Lufthansa Bedtime Stories: keeping business travellers connected to their kids
case study·
24 Nov 2015
Parents can regret the lack of quality time spent with their kids – a guilt that’s magnified for those who travel for work. Lufthansa is helping parents relieve this guilt by installing recording studios at departure gates in airports. But do kids want a bedtime story sent straight from the terminal?
Amazon Fire Kids Edition: tablets for tiny techies
case study·
28 Sep 2015
Stealing mum or dad's iPad to watch a show or play a game has become second nature for Gen Z. But Amazon now wants to give them their own tablet. The Amazon Fire Kids Edition is packed with educational content and kid-friendly movies to ensure they’ll never grab for mum’s gadget again.
The New Day: updating the tabloid for the digital age
case study·
24 Mar 2016
Media pundits have been calling print a dead format for years. So why has Trinity Mirror decided to launch a newspaper without a website?The New Daycombines the best of online and offline worlds, catering to readers who are tired of biased, negative news. But will going against the grain pay off?
The BBC has announced plans to air the ‘Live 5 Hitlist’, a weekly chart show for news that will use data from social media to rank the week’s most popular stories in a Top 40 fashion. It aims to give the public a voice, but will the show reflect what Brits really want to hear?
People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?
Ad-blocking has long struck terror into the hearts of marketers, sending visions of lost revenue to haunt their dreams. More and more people are turning to ad-blocking to escape unwanted ads, but a browser named Brave is now offering an almost ad-free browsing experience.
Unbound: a new, crowdfunded chapter for publishing
case study·
6 Nov 2015
People don’t spend hours browsing in bookstores anymore, instead relying on online recommendations. Consequently, publishers are having to rethink how to capture readers’ attention. Can Unbound – a platform that lets people influence and crowdfund the next great book – provide the answer?
Artists once received patronage from wealthy individuals who either believed in their work or wanted to ride on their coattails. Now, enterprising artists are looking online for support through crowdfunding services like Patreon. How is it connecting creators with their fan bases?