Soft drinks are no longer just something to keep the kids quiet while the grown-ups quaff wine. There’s a new market opening up that’s far more sophisticated than just carbonated sugar water. But what can brands do to capitalise on alcohol moderation? And what do teetotallers look for at bars?

With health and fitness trends on the rise, you'd be forgiven for thinking that boozing is set for a terminal decline. Yet that’s not the case; the majority of Americans knock back four drinks a week. So what's the future of alcohol consumption? And are we all going to become teetotal?

Can you build brand awareness by burning people’s taste buds? GE certainly thinks so. It’s launched 10^32 Kelvin, a super-hot sauce perfect for people who like their pleasure with a serious serving of pain. But can it make the corporate giant relevant for a new, young and adventurous audience?

Smoke has long been used to cook, cure, and flavour food around the world. But in recent years, professional chefs have been developing innovative new ways of using it, and many people are now adopting these techniques to entertain guests at home. Why are we so keen to cook like cavemen?

It’s not often that a cardboard container filled with rejected veggies inspires an online frenzy, but then Asda’s wonky veg box is no ordinary product. Simultaneously battling food waste, poor diet and stretched budgets, these bundles of ugly greens have hit a rich seam of consumer desire.

Just off Melbourne’s über-cool Brunswick Street, hipsters are queuing outside cult café Smith & Deli. But while the menu might be based on New York-style cuisine – pastrami sandwiches and home-cooked lasagne – here, things are a little different. Everything sold at Smith & Deli is 100% vegan.

Americans say they cook around five evening meals a week, but only three of those meals are prepared using fresh ingredients. The very definition of home cooking is changing – people enjoy food more than ever, but they're increasingly starved of time. So how exactly are people cooking at home?

Buzzfeed's Tasty is the reason you can’t look at your Facebook feed without getting hungry. By offering 'snack-sized video and recipes' to inspire Gens Y and X in the kitchen, it's amassed a Facebook following of 56 million people and plans to extend its social media reach to Instagram and Snapchat.