Gen Y are gastronomic thrill seekers; 40% of them would like to try 'anything new and different'. Burgers have been swapped for sushi and bland lagers for flavoured whiskies. The same is true for confectionery, where sales of spicy, sour and tropical sweets are on the rise.

When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover howallsenses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.

With fans ranging from David Cameron to Jay-Z, it’s clear that Nando’s is a modern British institution. Popular with every kind of diner, the restaurant has nearly 300 restaurants across the UK and has just begun its expansion into North America. What’s the appeal of going for a ‘cheeky Nando’s’?

While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.