The sun-kissed look that tanning products now provide is far from the streaky mess that used to be associated with ‘faking it’. Self-tanning is on the rise – sales of oils, moisturisers and lotions increased 39% between 2015 and 2016 – but why are people opting to get their glow from a bottle?
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.