2017 Expert Outlook on Shopping
REPORT
19 Dec 2016
2017 Expert Outlook on Shopping

How do people want their parcels delivered? Do they want brands to act like mates? And how do they shop on mobile? As part of our Expert Outlook 2017 series, we speak to three experts about experiential retail, big brands taking inspiration from start-ups, and how mobile makes people impatient.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.