People take pride in knowing their Merlot from their Malbec, but rarely pay the same attention to the fruit in their juice. That’s partly because most juices combine different apples or pears. But Germans are getting a taste for single-variety fruit drinks, which quench a thirst for artisan products.

Energy drink sales are on a caffeine high at $27.5 billion worldwide. But in the depths of Germany's underground scene, naturally caffeinated Club-Mate is the only one to be found in the hands of clubgoers and hackers. How has it won the hearts and minds of the young with barely any advertising?

Berlin-based club Berghain is world-renowned for its fanatical reverence of techno and days-long parties. Yet while a night out elsewhere in the world may result in a booze-clouded recollection, Germans take a more serious approach to clubbing. How can brands appeal to these moderate tastes?

In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. A craft beer movement is gaining momentum as a result. But is German beer culture in danger of losing its heritage?