National Express may ferry 19 million Britons around the country each year, but thanks to leaking AC, uncomfortable seats and restrictive schedules, many aren’t thrilled having to travel by coach. Zeelo is hoping to disrupt the sector by providing transport where and when people actually need it.

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?

In 2014, UK rail passengers made 1.6 billion journeys – double that of 1995. But whether it’s overpriced tickets or overcrowded carriages, people love nothing more than moaning about public transport. So what do the increasing number of train travellers really want from their journey?