The sandwich is the one of Britain’s most iconic culinary inventions, and a lunchtime staple for many. But what drives people to opt for a sarnie, salad or soup during the work day? Canvas8 sat down with 20 men and women from across the UK to find out how they decide what to munch for lunch.

People generally like pretty things, whether that’s a shiny Pink Lady apple or fancy fine china. But can products be too pretty? Canvas8 sat down with Freeman Wu, a doctoral candidate in marketing at Arizona State University, to find out why people don’t like to use aesthetically-pleasing items.

In New York, it’s possible to spend $18 on a single cup of coffee, yet while it may be higher quality than a regular old americano, not everyone can justify such an indulgence. Enter Locol, a 'revolutionary fast food chain' that’s on a mission to make artisanal food and drink affordable.

KFC is tapping into Gen Y’s taste for unique experiences with a limited-time offering of ‘hot chicken’ – a hyper-local dish that’s native to Nashville. While some may question the legitimacy of a chain adopting a regional favourite, how might KFC’s success impact the future of the fast food sector?

People’s culinary horizons are wider than ever, with international travel broadening palates and ethnically diverse communities helping new cuisines find a foothold in foreign lands. But should it matter if an American chef sets up a Vietnamese eatery? Would the food be any less ‘authentic’?

From playlists we hope no-one ever finds to the foods we only eat alone, everyone has at least one guilty pleasure. But does keeping quiet about one’s secret loves heighten the feel-good factor, or simply contribute to cultural snobbery? And how might brands rethink the use of guilt as an emotion?

In her 2016 bookFirst Bite, food writer Bee Wilson drew on research from food psychologists and neuroscientists to reveal how people’s food habits are shaped. Speaking with Canvas8, she explains the influence of family, memory, gender and love on the things we eat as children and adults.

Portion sizes have grown over the last 50 years, along with the perception that bigger meals offer better value for money. Yet there is increasing evidence that people value brands that help them to be healthier, and when it comes to portion sizes, they can be persuaded that less is more.