From cupcakes to handbags, almost anything can be vegan – and that includes condoms. US-born brand Sustain Natural offers cruelty-free contraceptives that are also organic and fair-trade – perfect for people who are increasingly conscious of the toxins in and provenance of everyday products.

Three-quarters of women suffer from period pains, and while many counter them with a combination of painkillers, hot water bottles and self-pity, 10% get cramps so bad that they’re out of action for three days. Enter Livia, a drug-free solution to switch off pain during that time of the month.

Birth control is a contentious issue – whether it’s President Trump’s threat to remove public funding for it or the revelation that women on the Pill are more likely to be depressed. Adding another controversy to the mix is Natural Cycles, an app that can be used in place of contraception.

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.