Whether they’re vegan, gluten-free or lactose intolerant, 29% of Britons say they follow some kind of dietary restriction – which can make eating out problematic. Canvas8 spoke with 20 men and women from across the UK to find out how their food and drink requirements influence their dining habits.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.