Start at the end! The science of backward planning
REPORT
12 Apr 2018
Start at the end! The science of backward planning

From moving, to arranging a wedding, we often plan chronologically. But is this the best way to achieve our goals? Canvas8 spoke to Dr. Jooyoung Park, an assistant professor at Peking University HSBC Business School, about how backwards planning can pave a better path towards success.

Jooyoung Park

Jooyoung Park is an assistant professor of marketing at Peking University HSBC Business School and the lead author on the 2018 study ‘Relative Effects of Forward and Backward Planning on Goal Pursuit’, which was published in the Journal of Psychological Science.