‘Casual culture’ may once have been associated with the unsavoury side of football fandom, but big-name brands that previously would have nothing to do with the movement are now wanting a piece of the action. Why are both shoppers and luxury labels buying back into this cultural phenomenon?
James Roper is the head of creative media at Burberry and co-founded The Green Soccer Journal, a publication aimed at today’s sophisticated and fashion-forward football fan.
Ed Hartley is a cultural expert with extensive knowledge of gaming, music, fashion, and technology. With a background in launching tech start-ups and growing online communities, he now works on innovative marketing campaigns in the gaming industry.