From Run-DMC’s ‘My Adidas’ to Migos’ ‘Versace’, hip hop has a long-standing relationship with fashion. But where rappers once vied to get recognition from haute couture houses, today it’s the labels that are doing the courting. How are luxury brands tapping the cultural cachet of rap royalty?
Benjamin Yeo is the founder of The Vintage Trap, a designer eyewear store and e-commerce platform. He had also styled internationally acclaimed recording artists such as Migos for award shows, photoshoots and music videos.
Sam Spencer is a marketing manager at Atlantic Records.
Ed Hartley is a cultural expert with extensive knowledge of gaming, music, fashion, and technology. With a background in launching tech start-ups and growing online communities, he now works on innovative marketing campaigns in the gaming industry.
