With more people living with dementia, it's important that brands understand it – regardless of whether their products target dementia sufferers. Having a positive impact on people’s lives is something the private, charity and public sectors have been keen to explore. So how can brands help?
Angelo Makri is the knowledge officer for the Alzheimer’s Society and has worked there for almost seven years.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
