More than 60% of rural Americans say that federal efforts to improve living standards don’t have an impact or make things worse. The Strong Towns initiative is working with residents, developers, and municipal planners to help countryside communities get back on their feet – on their own terms.

Between busy commutes, noise pollution and a lack of greenery, it’s no wonder that city-dwellers are 21% more likely to experience anxiety than country folk. Happy City is an initiative that advises decision makers on thinking that could lead to better urban planning – and happier urbanites.

As a global migration occurs from rural areas to rapidly expanding urban hubs, Asia stands at the forefront of this shift; of the 31 megacities worldwide, more than half are on this continent. So, what’s prompting people to trade life in the countryside for the bright lights of the city?

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.