With Costco's inexpensive alcohol offerings bringing in record revenues and Trader Joe's ‘Two-Buck Chuck’ gaining a cult following, the low-cost wine industry is booming. Given the traditionally dim view of this booze segment, what has been driving its success beyond the price alone?
Jessyca Frederick is the founder of Wine Club Reviews, which offers wine and wine buying guides. In addition to an in-depth understanding of consumer behaviour regarding online wine buying and the affiliate marketing space, Jessyca is also a search engine optimisation professional – a necessity for all online publishers.
Dr. Jörn Kleinhans is the owner of The Sommelier Company, a California-based wine education and sommelier firm.
Jamie Wiebe is a writer who lives in Denver, Colorado. She writes about trends in home design, real estate, food, and drink.