After years of being mostly associated with women, American men are warming up to yoga. The ancient practice has become a regular feature among college sports teams, while sportswear labels report surging interest in men’s yogawear. What’s driving this interest and how are brands responding?
Dean Pohlman is the founder of Man Flow Yoga, an online yoga platform. He now has nearly 60,000 YouTube subscribers and is the author of the book ‘Yoga For Men: Build Strength, Improve Performance, Increase Flexibility’.