The field of economics posits that you can apply subjective probabilities to everything – but life is not lived as a lab experiment and it’s hard to predict what people will do in real-world situations. Canvas8 spoke to economist John Kay to learn how risk and uncertainty affect everyday decisions.

Global e-tail is set to be worth $2.5 trillion by 2018, and the number of companies using the internet to sell directly to customers is similarly set to boom. How might using heat maps, pared down product ranges and gamification help them capture a larger slice of the e-commerce pie?

From picking a holiday spot to settling on a new pair of shoes, nearly half of Britons avoid making choices in the hope that someone else will do it for them. Canvas8 spoke to Mary Steffel, an assistant professor at Northeastern University, to learn why we sometimes outsource difficult decisions.

People make thousands of decisions daily, from what to watch on TV to what to eat for lunch. Canvas8 spoke to Shankha Basu, assistant professor of marketing at Leeds University Business School, to find out why people make better decisions when options are presented together, rather than one by one.