Adrian Hoole is head of customer engagement at Proximity London. He specialises in the practical application of behavioural economics for brands, including the BBC, Lloyds Bank and Volkswagen.

Nicola Kemp is the trends editor of Campaign magazine. She won The Women in Marketing Journalist of the Year Award 2017 for her work championing diversity in the creative industries. She has a two-year-old daughter and a four-year-old son and is always on the look-out for new feminist fairytales to add to their ever-increasing book collection.

Marco Delvai is XR partnerships director at UNIT9. He specialises in connecting brands with the future of the immersive tech landscape.

Tom Standage is deputy editor and head of digital strategy at The Economist. He is responsible for the newspaper’s editorial output and the development of new digital products.

Charlotte Brohier is a creative strategist, journalist, and editor-in-chief of Hedonist magazine, where she regularly commissions Gen Z contributors. She works with brands to better understand Gen Z behaviours and find imaginative routes of engagement. She examines cultural theory, technology, and emerging trends for Refinery29, The Times, and the Just Opened Group.