Lior Lev Sercarz opened La Boite in Hell’s Kitchen, NYC, in 2006. He became inspired after travelling and cooking around the world and working with some of the world’s best chefs, including spice master Olivier Roellinger. He creates his own blends, runs regular workshops and has published several books including The Spice Companion and The Art of Blending.

Frank Chen is the head of marketing for The Spice House, which is based in Chicago. Prior to this role, he was the brand manager at Tyson Foods for four years. Founded in 1957, The Spice House carries more than 400 different spices, herbs and seasonings, sourced from their point of origin across the globe and blended freshly every day.

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.