High street fashion brands are struggling to keep up with the changing times, and the popularity and convenience of online shopping. However, since consumers still love to shop in-store, the end is not necessarily nigh. What can fast fashion brands do to reach shoppers on the high street?
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Souad Katan is a London-based merchandising and retail consultant. She has worked with Hobbs, Laura Ashley, Superdry, and Molton Brown.
Iain Kimmins, a visual merchandising professional, is the founder of Creative Download. He has worked with Harrods and Selfridges in London and Tangs in Singapore. Iain is also the chairman of the British Display Society.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
