Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?
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Jacob Colman is a strategist at communications agency Lida, part of the M&C Saatchi group, and just about a Gen Zer himself. His work focuses on helping brands connect with customers on a human level.
Nick Smith-Patel is an expert youth worker specialising in the areas of personal finance, interpersonal skills, conflict resolution, and mediation skills. He has worked in the youth sector for the past 21 years and began his career as a 16-year-old peer trainer working with other young people. Nick can offer insights into the current challenges faced by young people as well as an ability to explore interpersonal issues using a number of frameworks.
Paul McMeekin is the director of marketing at ACI Worldwide, a payment systems company based in Nebraska. ACI’s clients range from global banks such as Westpac to smaller start-ups like Klarna.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
