It’s no secret that Gen Zers are turning teenage norms on their heads. A cohort less preoccupied with drinking than those before them, venues are having to adapt to survive in a new nightlife era. How can these public spaces transform to turn this group of club-shunners into club-goers?
Giles Fitzgerald is the trends and insights editor at FRUKT, an entertainment-focused marketing agency.
Peter Marks is the CEO of Deltic Group, Britain’s largest nightclub and bar operator.
Ian Hsieh is a Cornwall-based journalist specialising in music, technology and visual arts. He writes words for global brands and publications, including Audi, Kodak, Highsnobiety and Bandcamp.