Why every day is casual Friday in the ‘new normal’
REPORT
14 Sep 2020
Why every day is casual Friday in the ‘new normal’

Restrictive social distancing measures and an increase in remote working have seen the spaces for sartorial self-expression shift from public to private. In the post-pandemic era, how might people use clothing to define their identities, and what kinds of garments will they come to cherish?

Dawnn Karen

Dawnn Karen is a fashion psychologist who has been featured in The New York Times and Good Morning America. She is also the founder of the Fashion Psychology Institute and the CEO of Fashion Psychology Success.

Seetal Solanki

Seetal Solanki is a creative director, researcher, author, and founder of Ma-tt-er, a relational practice focused on building and bridging kinships between ourselves, materials, the immaterial, and the virtual. In 2018, she published Why Materials Matter: Responsible Design for a Better World.

Maisie Skidmore

Maisie Skidmore is a writer, editor, and editorial consultant. She specialises in the intersection of fashion and art in contemporary culture.