What does personal identity mean for Americans?
REPORT
25 Sep 2020
What does personal identity mean for Americans?

There are numerous ways in which to define oneself – from physical appearance to hobbies to religious beliefs – but what do people see as integral to their identity? Canvas8 polled 1,000 Americans and spoke to eight individuals to understand how they would characterize themselves.

VOXPOP
HOME TURF
SHAPE SHIFTER
MAKING MEANING
FOCUSSED FAITH
MIXED CUSTOMS
OVERT ORIGINS
CULTURE CLASH
OPPOSITE OUTLOOK
Matilda Ruck

Matilda Ruck is a behavioural analyst at Canvas8. She has a degree in politics and philosophy as well as a foundation in psychotherapy. She's passionate about exploring the interplay between creativity, psychology and culture. Outside of work, you can find her writing short stories, tending to her ginger cat Thomas O’Malley, or oscillating between yoga and karaoke practice.