Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.
Brittany Brown is the founder and CEO of Project Beauty Media, an experiential marketing company that creates offline beauty experiences for women of color. As well as running the first beauty expo created to platform diverse beauty, she is a beauty consultant for young indie brands.
Shannon Peter is the beauty director at Stylist and a freelance beauty copywriter and brand consultant.
Jeanine Recckio is a leading beauty futurologist and founder of beauty trend forecasting agency Mirror Mirror. As a brand innovation specialist, she has worked for leading global beauty brands advising them on how to innovate future-proof consumer products.
Matilda Ruck is a behavioural analyst at Canvas8. She has a degree in politics and philosophy as well as a foundation in psychotherapy. She's passionate about exploring the interplay between creativity, psychology and culture. Outside of work, you can find her writing short stories, tending to her ginger cat Thomas O’Malley, or oscillating between yoga and karaoke practice.