How the pandemic boosted Britain’s taste for veganism
©Rudy's Vegan (2020)
REPORT
10 Dec 2020
How the pandemic boosted Britain’s taste for veganism

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

Tessa Stuart

Tessa Stuart is a point-of-purchase shopper researcher, interviewing hundreds of food shoppers a year. She works with global brands including Unilever and challenger brands like Jimmy’s Iced Coffee and Pip & Nut to test their products with shoppers. She is the author of two best-selling food business books: Packed: The Food Entrepreneur’s Guide and Flying Off The Shelves.

Rebecca Holmes

Rebecca Holmes is the social media director at Splendid Communications, an award-winning communications agency that – alongside Red Havas and the brand’s in-house team – launched the Greggs vegan sausage roll campaign in 2019.

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