The COVID-19 pandemic has seen women dropping out (or being forced out) of the workforce in record numbers. What are the reasons behind this shift and how might they affect gender equality in the long run? Additionally, how can brands support mothers as they strive to find success and balance?

Many parents have found juggling priorities during the pandemic a challenge, and while tech has helped balance work, childcare, and household duties, the combined strain has added up. What are the long-term implications of lockdown on parents, and how can brands respond?

How has the pandemic impacted children’s relationship with screen time? Why are they opting for plant-based snacks? How are Roblox natives making more money than friends on the digital platform? And what impact will a year in lockdown have on the next generation’s long-term mental health?

Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?